BYD
China’s carmakers are ready with the right technology, designs and prices to dominate in the coming decades — and they want the world to know it. And the number of journalists and influencers invited to cover the 2025 Shanghai auto show from abroad appears to be the highest ever.
The automaker made missteps that included overestimating the appeal of full-electric vehicles, mainly concentrating its dealers in cities and viewing Europe as a single entity rather than a diverse set of markets, Reuters reported.
BYD plans to leap over tariff hurdles to sell all-electric vehicles in Japan's hard-to-crack all-important minicar segment.
Saudi Arabia has set an ambitious target to increase electric vehicle adoption from 1 percent to 30 percent within five years.
In nurturing some formidable automakers, China has became a power hub of R&D, planning, sourcing and production across the auto industry, while playing a central role in the geopolitics and trade wars unfolding today.
Ford’s China business, including exports from the country, made $900 million in earnings before interest and taxes last year.
The PHEV market is surging for mainstream brands in Europe this year. Plug-in hybrids also avoid EU tariffs on Chinese electric vehicles.
The first Denza model will be the Z9 GT, with three motors and more than 950 hp. A plug-in hybrid model will follow.
Denza will be the Chinese automaker's tech forerunner in Europe with advanced equipment that will later appear on BYD brand cars.
BYD has set a goal of selling around 5.5 million vehicles this year, 800,000 of which it forecasts may be exports.
