Lucid, Rivian and others should explore distribution deals with established brands

Lucid NY showroom — A Lucid Air Grand Touring at the EV maker's showroom in New York on Aug. 8, 2022. (BLOOMBERG)

January 03, 2023 04:53 PM

The toughest hurdles for today's EV startups to overcome, I once thought, were designing, engineering, testing, validating and manufacturing to world-class standards an all-new vehicle.

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