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How BMW can fix Mini, ensure future in North America

The Superleggera roadster concept, if approved for production and priced at around $30,000, would breathe some life into Mini. (REUTERS)
June 25, 2019 03:35 PM

When it comes to Mini's future in North America, I have skin in the game. I'm a three-time Mini owner. If the brand is to survive here, parent company BMW needs to fix the good thing that it broke and position Mini vehicles as affordable, fun-to-drive European small cars that are perfect for traffic-choked American roads.

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