Store pins hopes on lifestyle messaging

Travel was a trending theme across multiple platforms, so Nielsen Dodge-Chrysler-Jeep-Ram created a Jeep Grand Cherokee campaign about road trips, left. That was followed by messaging focused on fall activities.

January 11, 2021 12:03 AM

Nielsen Dodge-Chrysler-Jeep-Ram is traversing largely uncharted digital terrain in an effort to boost website traffic and grow sales.

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