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Best Practices

Honda dealership finds hybrid roles help lift customer satisfaction

Clockwise from bottom left: Perry Cook, Continental Nissan, Honda and Acura general sales manager; Cindy Merry, finance director for Continental Auto Group; Daimen Boni, president of Mountain States Dealer Services; Continental Nissan, Honda and Acura sales\/finance and insurance hybrid Jason Ramos; Continental Nissan, Honda and Acura hybrid Albert Sasu; and Nume Daengpairoch, Continental Honda and Acura sales and F&I hybrid manager, are seen during a training session March 24, 2022. (Continental Auto Group)
Clockwise from left: Perry Cook, Continental Nissan and Continental Honda-Acura general sales manager; Cindy Merry, Continental Auto Group finance director; Daimen Boni, president of Mountain States Dealer Services; Jason Ramos and Albert Sasu, dealership hybrid staffers; and Nume Daengpairoch, sales and F&I hybrid manager, during a training session last month
JH
By:
John Huetter
April 09, 2022 04:00 AM

As an automotive finance veteran of nearly 30 years, Sue Wilke opposed the hybrid model of individual dealership employees managing both sales and finance and insurance.

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