CategoryBest Practices

Michigan dealership group takes branding to the skies with hot air balloon

hot-air-baloon-MAIN_i.jpg
Pilot Derrick Jones flies Zeigler Automotive Group’s hot air balloon almost every weekend from May to October. (COURTESY OF DERRICK JONES)
Author
PH
By:
Paige Hodder
July 06, 2024 09:00 AM

Featured Stories

U.S. auto sales in 2024: Key takeaways
ImageU.S. auto sales in 2024: Key takeaways
Cox study finds new-vehicle buyer satisfaction reached all-time high in 2024
ImageCox study finds new-vehicle buyer satisfaction reached all-time high in 2024
California wildfires prompt dealership closures; one dealer loses home
ImageCalifornia wildfires prompt dealership closures; one dealer loses home
Detroit Auto Show goes back to basics after 3 decades of glitzy reveals
ImageDetroit Auto Show goes back to basics after 3 decades of glitzy reveals