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Best Practices

Land Rover dealer Larry Zinn builds loyalty with off-roading fun

Customers can drive their own car with an instructor or use one of the store’s demonstrator vehicles.
Customers can drive their own car with an instructor or use one of the store’s demonstrator vehicles.
RT
By:
Richard Truett
November 05, 2022 04:00 AM

Most dealers keep their new, unsold luxury vehicles far away from mud pits, dirt roads, deep water, jagged rocks and other things that can potentially cause damage.

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