Helfman Maserati hosts party to show off Grecale

“The No. 1 goal is not really to get them to buy,” said dealer principal Steven Wolf, center, at the September launch event for the Maserati Grecale crossover. “I think the No. 1 goal is product awareness.” — “The No. 1 goal is not really to get them to buy,” said dealer principal Steven Wolf, center, at the September launch event for the Maserati Grecale crossover. “I think the No. 1 goal is product awareness.” (CamilleSimmons)

November 25, 2022 05:00 AM

Dealerships don't always need to sell customers on the car.

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