Best Practices

Dealership ditched the script, started talking to customers ‘like a human being' and found success

Brian Kramer, left, general manager of Germain Toyota of Naples, tapped Quantum5 President Dave O’Brien to develop the new transaction strategy based on following a customer’s lead.
Brian Kramer, left, general manager of Germain Toyota of Naples, tapped Quantum5 President Dave O’Brien to develop the new transaction strategy based on following a customer’s lead.
JH
By:
John Huetter
November 27, 2021 05:00 AM

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