How this dealership group keeps customers coming back: Text messages

“Yes, the customers might have been touched three, four, five different ways. But the bottom line is with this, they respond.” Helmi Felfel, below, president, Planet Automotive Group, on the success of Chatterspot

November 13, 2021 05:00 AM

The numbers told a stark story to Helmi Felfel. How many unread emails were in his inbox? More than 5,000. How many unread texts were on his phone? Zero.

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