Best Practices
Automotive News Best Practices compiles stories of auto dealers and their efforts to increase sales, improve their businesses and their bottom line and bolster the customer experience.
How Damian Lillard Toyota rewrote the retail playbook and became customer retention champ
Damian Lillard Toyota in McMinnville, Ore., is a small store that leads all other Toyota stores nationwide in customer retention because the dealership uses the metric as its singular guidepost.