Automakers

Larger, electrified Mazdas drive a multipart growth plan

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The Mazda CX-50, top right and middle, is the first in a wave of three crossovers for the U.S. Mazda’s plan includes a range of powertrains, such as the CX-60 diesel mild hybrid, bottom right, and plug-in hybrid, bottom left and top left. (AUTOMOTIVE NEWS ILLUSTRATION)
April 11, 2022 04:00 AM

MINE, Japan — Internally at Mazda, engineers and executives have a name for the small brand's traditional slow-and-steady upmarket move. They call it the "inchworm strategy."

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