Dodge tops J.D. Power study for excitement, emotional appeal

July 22, 2020 04:00 PM

Fiat Chrysler Automobiles' high-octane Dodge brand, known for its dedication to muscle cars, led mass marketers in a J.D. Power study measuring excitement and emotional attachment to new vehicles.

Featured Stories

GM CEO Mary Barra’s 2024 compensation rises to $29.5 million

How Mungenast Acura used Internet savvy, inventory management to climb Acura rankings

Subaru reveals name — and little else — about new 2-row EV that will debut at New York auto show

Congress Conversations: Live talk at 1 p.m. April 16 on tariffs, car pricing and shopper trends

Latest News

GM CEO Mary Barra’s 2024 compensation rises to $29.5 million

Congress Conversations: Live talk at 1 p.m. April 16 on tariffs, car pricing and shopper trends

Daily 5 report for April 11: Tariffs force UAW President Shawn Fain to walk a political tightrope

Live updates on tariffs: Mitsubishi holds imports at ports

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

GM to idle CAMI BrightDrop plant in Ontario for 5 months

Take a look at how tariff stacking impacts vehicles and parts

EU, China explore minimum prices for Chinese EVs to replace tariffs

Stacking tariffs add costs and uncertainty for auto suppliers

Staying current is easy with newsletters delivered straight to your inbox.