Automakers

Nissan eyes next-gen EVs, hybrids, 1 million more sales in broad 3-year strategy

Uchida 2024
CEO Makoto Uchida says the company will grow sales volume and slash the cost of EVs as he delivers the company’s new midterm business at the Japanese carmaker’s global technology center just south of Tokyo. (HANS GREIMEL)
March 25, 2024 08:52 AM

ATSUGI, Japan — Nissan Motor Co. will introduce its e-Power series hybrid technology as well as new plug-in hybrid models to the U.S. market — plus seven all-new models in North America — under a sweeping midterm business plan that aims to lift the automaker’s struggling electrified vehicle strategy and reverse years of sliding global sales.

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