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John DeMarco
Senior vice president of automotive at Experian
Senior vice president of automotive at Experian

Latest from John DeMarco

Guest commentary: Evolving your fraud strategy as car shopping shifts online

As fraudsters become more sophisticated and opportunistic, dealers and lenders need to pivot away from standard risk mitigation strategies and implement a multilayered approach.

Building relationships with Gen Z car buyers through education

Gen Z may face challenges when trying to purchase a car, like credit invisibility, meaning they lack a mainstream credit history that lenders use to assess whether to extend a loan.

How to manage a downturn? Clues are in the data

Data can help us understand how and when certain economic indicators might trigger movement in the industry. It'll help us plan and prepare well in advance, and importantly, allow us to find opportunity for quicker recoveries once the downturns hit.

How to use data to reposition for retail success

Automotive retailers can learn from other digital retailers as the digital car-buying trend grows.

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