Guest Commentary

Opinions from guest commentators and experts in the automotive industry. These opinions give a fresh perspective on trending topics and news stories relevant to the industry.
Guest commentary: How software-defined vehicles are transforming the auto industry

The automotive industry is undergoing a seismic shift as software-defined vehicles emerge as a key differentiator.

April 22, 2025 04:45 PM
Guest commentary: California needs to stay the course on cleaner, better transportation future

In the face of new headwinds, California needs to double down on its effort and must not waver in moving toward a better and sustainable transportation — and energy —future.

April 21, 2025 10:00 AM
Guest commentary: Auto tariffs are a race to the bottom, at Americans’ expense

If we want to onshore domestic energy materials and auto components production over the long term, then we have to first invest in our own ecosystem before we can even take advantage of tariffs.

April 17, 2025 05:57 PM
Guest commentary: Crowdsourced maps critical to the evolution of automated driving

Every automaker, mapmaker and advanced driver-assistance systems supplier that does not have a strategy for crowdsourced mapping must quickly act — or fall behind in the AV race.

April 17, 2025 12:00 PM
Guest commentary: How automakers, dealers can navigate the impact of tariffs

Uncertainty over Trump's tariff policy has rattled markets and dampened consumer confidence.

April 08, 2025 01:14 PM
Guest commentary: Why Uber will be out of business in 10 years

The problem is that Uber goes missing in action once the car arrives. And that’s a fatal flaw.

April 03, 2025 02:59 PM
Guest commentary: From an American auto dealer fighting for American jobs

Tariffs on imported vehicles and parts, while driven by patriotic intent, are poised to have devastating consequences on middle-class Americans.

April 01, 2025 01:14 PM
Guest commentary: Automakers need to embrace the Pareto principle

The sheer pace of innovation and differentiation that’s needed is at odds with the traditional way that automakers do business. To move fast and get new cars to market at such speed, brands need to revisit their assumptions — and, most importantly, triage their resources properly.

March 25, 2025 12:00 PM
Guest commentary: How the new U.S. administration may reshape the auto industry

The auto industry, which thrives on long-term planning, faces a new level of uncertainty as it grapples with evolving regulatory and trade policies.

Last Updated
March 17, 2025 11:36 AM
Guest commentary: Why Trump had to hit brakes on automotive tariffs

The question is why automotive is being left out of such a signature policy of the Trump administration. The answer is one of great economic integration.

March 13, 2025 05:23 PM
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