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Eric Linder
National vice president of dealer relations at automotiveMastermind
National vice president of dealer relations at automotiveMastermind

Latest from Eric Linder

Guest commentary: Why answering EV questions will be more important than ever for dealers

Dealers must continue to educate the sales staff so they are equipped to answer detailed questions about range, charging and incentives.

Guest commentary: Why dealerships should view almost everyone as a possible EV customer

As EVs become mainstream, dealership staff must remember that customers stepping onto the lot may have never even considered an EV — but might after a test drive.

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