Best Practices

BMW store enlists wrap artists

M Performance parts sales increased 121 percent during November and December, when the M2 was displayed. (Mags McKay photos\/KING Communications)
February 19, 2018 05:00 AM
Artful accessories

Laurel BMW of Westmont, in suburban Chicago, increased accessory sales by leveraging BMW's Art Car heritage and its own motorsports strengths to create a customized M2 street-legal race car.

Patrick Womack, the general manager of a BMW dealership in suburban Chicago, has long been a fan of the BMW Art Cars painted by celebrated artists such as Andy Warhol. So when a dealer friend approached him about entering a BMW aftersales contest, he decided to get creative.

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