Artful accessories
Laurel BMW of Westmont, in suburban Chicago, increased accessory sales by leveraging BMW's Art Car heritage and its own motorsports strengths to create a customized M2 street-legal race car.
Patrick Womack, the general manager of a BMW dealership in suburban Chicago, has long been a fan of the BMW Art Cars painted by celebrated artists such as Andy Warhol. So when a dealer friend approached him about entering a BMW aftersales contest, he decided to get creative.