Auto marketers tout the benefits of sports advertising

Hyundai's Dean Evans: "There's nothing like dealer engagement and dealers coming together [for Tier 2 and Tier 3 ads] ... So I think that will be around for a very long time." (Tom Worobec)

May 11, 2016 05:00 AM

LOS ANGELES -- Sports remain one of the last bastions of live TV, making it an irresistible chance for automakers to reach consumers, according to some of the top marketing minds in the business.

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