Tweet pics w/ #RenegadeLifeContest & YOU could win a @Jeep Renegade! NoPurNec 18+ Rules: http://t.co/LGTZpMLdxC
— Bravotv (@Bravotv) February 9, 2015The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV.
Jeep is partnering with NBCUniversal, which will air TV network-specific spots on several channels asking viewers to share photos on Twitter and Instagram that embody the “Renegade Spirit.” Participants will use the hashtag #RenegadeLifeContest.
Some of the photos will appear on future spots, the companies said today.
The Renegade, assembled in Italy, is expected to reach showrooms in March. The base price starts at $18,990 including shipping.
The commercials, which began airing Sunday, will appear on the Bravo, E!, NBC Entertainment and Syfy cable channels. Each channel will have custom spots in addition to “Renegade Life” online hubs that will aggregate the photos in real-time for people to see.
Even though the campaign just started, a quick look at Twitter today shows an array of photos of people showing their “Renegade Spirit.” The picture entries include cancer survivors flexing their muscles and having fun at a gun range.
