Congress

Jose Muñoz says Hyundai in ‘crisis mode,' boosting investment

Munoz at AN Congress
Jose Muñoz spoke at the Automotive News Congress shortly after dedicating a new safety test and investigation laboratory for Hyundai earlier in the day near Ann Arbor, Mich. (HANS GREIMEL)
September 13, 2023 12:23 AM

DETROIT – The Hyundai brand has catapulted ahead of rivals in the U.S. sales rankings in three short years, but North America CEO Jose Muñoz says the company is in "crisis mode" as it ramps up investment to expand its domestic footprint and turbocharge U.S. growth.

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