At Toyota, ‘it's not that easy' being a Toyoda

Toyota President Akio Toyoda, grandson of the automaker’s founder, has been publicly discussing Toyota’s transformation into a mobility service provider from a manufacturer. (HANS GREIMEL )

June 03, 2019 04:00 AM

TOYOTA CITY — Akio Toyoda famously downplayed and even tried to hide his lineage while rising through the ranks at the automaker that was founded by his grandfather and later run by his father.

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