Porsche News
The move means the sports-car maker has been able to keep prices constant for orders made in March, Reuters reported.
VW, BMW and Mercedes will unveil new EVs and concept cars in an effort to recapture relevance in the world’s largest and most volatile auto market.
U.S. gains came before Trump’s tariffs kicked in and will be hard to sustain as import costs rise. Sales of electrified models grew 39 percent in the first three months.
The Croatian supercar maker is said to have made a preliminary offer for Porsche’s 45 percent.
Trump’s 25 percent tariff could wipe out around a quarter of Porsche and Mercedes’ projected 2026 operating earnings, Bloomberg estimates.
Luxury brands have grabbed a larger share of the U.S. new-vehicle market in recent years as affluent households maintained spending, though tariffs will push prices further out of reach of consumers.
The decision follows a €20 billion ($21.6 billion) after-tax loss at Porsche SE because of impairments on its holding of VW stock.
The holding company is said to mull lowering its VW stake to free up capital for other investments. It currently owns 31.9 percent of VW's equity and 53.3 percent of its voting rights.
It's pretty simple to report which brands do well in J.D. Power's automotive surveys, but sometimes the more compelling stories are found at the bottom of these reports.
The automaker will invest nearly $1 billion in combustion models as it simultaneously braces for Trump tariffs and sidesteps a price war in China.
