Mazda News
Toyota, Honda and Nissan add tariffs as an “emergency agenda” as they race to devise countermeasures to the U.S. tariffs threatened for April 2.
Mazda plans a new Lean Asset Strategy as a way to do more with less, saving the automaker billions of dollars and helping to slash the investment, manpower and lead time needed for its first in-house battery-electric vehicles.
IIHS' 2025 safety ranking was dominated by import brands, with Mazda taking home eight awards, more than any other single brand.
While industry fundamentals are strong, the impact of tariffs on the rest of the year remains unknown.
Strong consumer demand, aided by rising incentives, is pushing the market, but softer fleet deliveries will hold back the total.
Thailand will become the second market outside China where the Mazda 6e, developed in China by Changan-Mazda, will be sold.
Mazda spends $150 million to make Thailand electrified crossover production hub.
The number of glitches with new vehicles reported after three years of ownership hit its highest level since 2009, at 202 problems per 100 vehicles surveyed. The biggest bugs: software and smartphone integration or connectivity.
Thailand is Southeast Asia’s biggest car and light-truck manufacturing hub and an export base for some of the world’s top automakers, including Toyota and Honda.
Mazda posted record U.S. sales for the October-December quarter, driven by hot demand for hybrid crossovers. But incentives played a role, too.
