Maserati News
Stellantis Chairman John Elkann is under pressure to turn around Maserati and Alfa Romeo as new U.S. tariffs threaten to shave billions off the automaker's earnings. Options for the brands could include partnering with other companies or spinning off Maserati.
Italian sports car maker Maserati said it was boosting lucrative customization services and working on wider turnaround plans.
The money-losing brand sold just 11,300 vehicles last year, less than half its sales in 2023.
Despite plunging sales of Stellantis' Italian brands Fiat, Alfa Romeo and Lancia, the automaker will keep open its factories in the country, a top executive said.
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said.
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said.
The ultraluxury brand has pulled up its target for eliminating gasoline-powered models by two years, to 2028.
Supercar brands are leaning heavily into hybrids as a pragmatic middle ground to going fully electric right away.
An electric Levante successor will be unveiled in 2027.
The GranTurismo coupe and GranCabrio convertible will get an electric variant this fall.
