Chery Automobile Co
The Tiggo range will join Chery’s Omoda and Jaecoo brands to broaden the automaker’s reach in Europe.
Chery reported a 38 percent jump in global car sales of 2.6 million in 2024 and forecast deliveries of more than 3 million this year. It remains China’s top car exporter, shipping 1.14 million to foreign markets.
Chery Automobile Co. started building vehicles in Spain at a factory jointly operated with local partner Ebro-EV Motors. The first model produced at the plant, located in Barcelona, is the Ebro-badged S700 crossover.
Chinese brands BYD and Omoda are winning customers from established brands with their EVs, gaining a stronger foothold in Europe’s No. 2 market after Germany.
KG Mobility, formerly SsangYong Motor, said the Chery deal will enable it to better respond to market changes by developing more diverse models, shortening product development and launching new cars that better meet customer needs.
Chery's car sales in Russia are growing fast, data shows, and Chinese brands account for over half of Russia's new-vehicle deliveries.
Chery Auto is one of China’s biggest car exporters and one of only a few not listed. It is a key asset of Chery Group, which also provides financial and real estate services.
Turkey wants to deepen its ties with Chinese automakers after reaching an investment deal with BYD earlier this year.
Chery is assessing how the EU's tariffs on Chinese EV imports will affect its plan to bring in partially built cars for final assembly in Spain.
Spain is counting on Chery to reinstate more than 1,000 jobs at the former Nissan plant in Barcelona.
