Audi News
Luxury brands have grabbed a larger share of the U.S. new-vehicle market in recent years as affluent households maintained spending, though tariffs will push prices further out of reach of consumers.
The VW Group subsidiary expects to get its entry EV on the road in 2026 instead of 2027 with help from a software collaboration with Rivian.
Production of the premium midsize SUV is expected to peak this year at 105,120.
Audi has refreshed the high-performance version of its smallest sedan for the 2025 model year.
The new brand, developed with partner SAIC, is targeting younger tech-savvy customers in a bid to win back customers from Chinese competitors.
BMW, Mercedes and Audi are seeking ways to bypass Trump’s punishing 25 percent tariffs on Canada and Mexico.
Audi will launch 10 new PHEVs this year as part of its strategy to keep its powertrain offerings diverse while the market for battery-electric cars remains slow.
Audi CEO Gernot Doellner said he expects a decision on localizing production in North America, which could include using existing VW factories as well as a new site, this year.
Audi is adding production of new models in Germany but at the same time will cut jobs as part of its push to increase profitability.
Audi's newest EV will have the longest range in the brand's U.S. electric portfolio.
