Acura News
IIHS' 2025 safety ranking was dominated by import brands, with Mazda taking home eight awards, more than any other single brand.
Acura will launch its new ADX crossover with strong lease deals that will move mainstream buyers into the premium space.
While industry fundamentals are strong, the impact of tariffs on the rest of the year remains unknown.
Strong consumer demand, aided by rising incentives, is pushing the market, but softer fleet deliveries will hold back the total.
Acura's ADX will be positioned as an entry-level vehicle alongside the Integra sport sedan. The premium brand expects the compact crossover to significantly boost volume.
Hybrids could play a role in Acura’s longer-term strategy as it moves toward an all-electric lineup by 2040.
The Japanese automaker in 2022 had announced plans to invest $700 million in three plants but is now lifting that to $1 billion.
Acura expects to achieve a 20% volume increase in 2025, its best sales since 2016.
Honda, Toyota and Mazda cancelled their franchise meetings at the NADA Show because of the weather delays preventing attendees from reaching New Orleans.
Acura dealers want the brand to lean on its design and engineering acumen to condense product cycles to better align with three-year lease timing.
