TOMOMI NAKAMURA: Subaru CEO eyes market share, better quality

AUTOMOTIVE NEWS Subaru gets about 66 percent of its volume from the U.S. Is it too dependent on the U.S.? TOMOMI NAKAMURA:Based on the history of Subaru and the way the U.S. market has grown, it is a big market for us. It is difficult for us to really push sales growth in other markets. For example, one month’s sales in the U.S. is the same as half a year’s sales in Japan. So the U.S. market is where we’re putting a lot of resources. We don’t really have the leeway to put more resources into other markets. — AUTOMOTIVE NEWS Subaru gets about 66 percent of its volume from the U.S. Is it too dependent on the U.S.?TOMOMI NAKAMURA:Based on the history of Subaru and the way the U.S. market has grown, it is a big market for us. It is difficult for us to really push sales growth in other markets. For example, one month’s sales in the U.S. is the same as half a year’s sales in Japan. So the U.S. market is where we’re putting a lot of resources. We don’t really have the leeway to put more resources into other markets. (HANS GREIMEL)

December 06, 2020 05:00 AM

TOKYO — CEO Tomomi Nakamura saw the COVID-19 crisis blow Subaru Corp. off course from achieving an astounding 12th year in a row of record U.S. sales in 2020.

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