Ram’s Super Bowl ad is a twisted take on ‘Goldilocks and the Three Bears’

With electric vehicles failing to reach once-lofty sales expectations, automakers are looking at ways to promote their breadth of offerings — including EVs, hybrids and gasoline-powered vehicles — all in a single ad. Ram is tackling this challenge with a rollicking Super Bowl LIX commercial from GSD&M that puts a truck-fueled twist on “Goldilocks and the Three Bears.”