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Dodge seeks army of ‘Badassadors’ to promote brand

Graphic promoting Dodge brand ambassador program
Dodge says it's searching for brand ambassadors "with one critical qualification: be badass." (STELLANTIS)
NB
By:
Nick Bunkley
January 30, 2025 11:00 AM

Dodge could have just said it wants social media influencers to promote its vehicles and racing events in exchange for free stuff.

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