Latest from Diana T. Kurylko

Before Subaru of America found "Love," the company endured nearly 40 years of advertising heartbreak.

It was Tim Mahoney — now Chevy's global marketing chief — who brought the love to Subaru in 2007.

Boch Enterprises, Subaru's powerhouse distributor in New England, has been along for a great ride.

A not-so-great driving performance at the Bob Bondurant Racing School in Arizona in 1992 prompted Kim McCullough, then Mazda's national advertising manager, to get serious about racing and to eventually compete in amateur race events.

Winning doesn't come cheap for dealer Bob Bruncati, who fields two NASCAR K&N Pro Series West teams. So why does he do it?

So you thought millennials didn't care about owning cars? Think again. They're the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.

The market shift to crossovers pinched dealers for traditional luxury rivals BMW and Mercedes-Benz last year, leading retailers to lobby for a better product mix this year. But worldwide demand for crossovers makes it unclear whether U.S. allocations will go up.

BMW of North America straddled U.S. dealers with too many sedans not enough crossovers in a market that was clamoring for the utility vehicles, says Timothy Kraemer, head of the BMW National Dealer forum.

Volvo dealers had too many of the brand's older models and not enough of the redesigned XC90 crossover toward the end of last year, but the mix has improved, says the head of the Volvo Retail Advisory Board.

BMW of North America is pinning hopes for growth in 2017 on the redesigned 5-series sedan, a vehicle that it will use to showcase the brand's high technology.