Jeep Wrangler vs. Ford Bronco: No losers early

The Ford Bronco, top, has steadily carved out its own space, but the Jeep Wrangler has been able to maintain share. (AUTOMOTIVE NEWS ILLUSTRATION)

June 18, 2022 04:00 AM

DETROIT — The Ford Bronco was billed as a thorn in the side of the Jeep Wrangler that would challenge the venerable model for off-road bragging rights ahead of its release a year ago.

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