Jeep thinks Japan is ready, bets big on Gladiator to grow sales

Jeep, like other U.S. brands, hopes to trade on the upmarket allure of the Gladiator in Japan over the utility of minitrucks, right. (AUTOMOTIVE NEWS ILLUSTRATION)

March 14, 2021 05:00 AM

SHIMUKAPPU, Japan — Japanese roads are packed with their share of eccentric automobiles. The look of pint-sized minicars, skinny tall vans and hybrids galore may take overseas visitors by surprise.

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