Sales

Honda shifts strategy, seeks to bring EV value chain in-house as earnings climb

Honda Prologue 2024 Arc.jpg
Honda has just started selling the Prologue EV crossover in the U.S. This fiscal year, Honda budgeted record spending on R&D at $7.65 billion, a 23 percent increase over the previous year. (HONDA)
May 10, 2024 10:29 AM

TOKYO – Honda is revising its approach to next-generation electric vehicles and will pursue a vertically integrated strategy that brings everything from batteries and software to vehicle production in-house as the automaker races to rein in costs and wrestles with new technologies.

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