TikTok’s new auto ads — what car brands and dealerships should know

Three TikTok posts show Mercedes, Dodge and Peugeot using a new ad format developed for automakers. — Three TikTok posts show Mercedes, Dodge and Peugeot using a new ad format developed for automakers. (TIKTOK)

GS

By:

Garett Sloane, Ad Age

February 19, 2025 03:47 PM

TikTok is going after more auto brands and car dealerships with a new performance ad format that displays more product details and links to shop. On Feb. 19, TikTok announced it would roll out Automative Ads to all brands, after testing the format with dealers and carmakers, including Mercedes-Benz and Peugeot.

Featured Stories

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

EVs help Cadillac shed its old-fashioned image

EVs help Cadillac shed its old-fashioned image

Trade war turns Nissan’s liability — underutilized U.S. factories — into asset

Trade war turns Nissan’s liability — underutilized U.S. factories — into asset

Outgoing Lincoln chief: Luxury brand’s future focused on wellness

Latest News

Daily 5 report for April 17: Is Cadillac ready to break through with younger, affluent buyers? It’s been a long time

10 supplier-created innovations that helped build the auto industry

Ex-Stellantis CEO Carlos Tavares turns attention to airline, wine making businesses

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Staying current is easy with newsletters delivered straight to your inbox.