TikTok’s new auto ads — what car brands and dealerships should know

Three TikTok posts show Mercedes, Dodge and Peugeot using a new ad format developed for automakers. — Three TikTok posts show Mercedes, Dodge and Peugeot using a new ad format developed for automakers. (TIKTOK)

GS

By:

Garett Sloane, Ad Age

February 19, 2025 03:47 PM

TikTok is going after more auto brands and car dealerships with a new performance ad format that displays more product details and links to shop. On Feb. 19, TikTok announced it would roll out Automative Ads to all brands, after testing the format with dealers and carmakers, including Mercedes-Benz and Peugeot.

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