At Jaguar and Land Rover, improving quality becomes a top priority

Dan Fields — JLR Retailer Cabinet Chairman Dan Fields says the automaker is listening to dealers' quality concerns and that changes are being made. (COURTESY OF DAN FIELDS)

January 23, 2025 11:00 AM

With the first model of Jaguar’s new all-electric lineup just 17 months away from showrooms, and with Land Rover seeing growing competition for its premium SUVs, JLR is finally tackling a ghost that has been rattling around its corporate attic for decades: Poor quality.

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