LexisNexis® Risk Solutions
There have been many factors affecting the automotive market: supply chain shortages, high interest rates and increasing competition, just to name a few. To help you understand the ever-evolving demands and expectations of vehicle owners, LexisNexis® Risk Solutions has conducted a comprehensive study so you can be better equipped to enrich your relationship with them and enhance brand loyalty.
Discover how automakers can elevate their relationship with used vehicle owners by understanding their expectations and delivering tailored experiences. Learn key strategies to improve engagement, visibility and data management.
In today’s digital-first world, automakers need to go beyond the traditional customer journey to meet the evolving expectations of vehicle owners. By leveraging data and connected services, automakers can build long-term relationships that increase customer engagement and satisfaction. This guide reveals key strategies for creating a personalized ownership experience that drives customer loyalty.
LexisNexis® Risk Solutions’ analysis determined that U.S. consumer automotive brand loyalty has increased in 2024, trending toward pre-pandemic baselines.
LexisNexis Risk Solutions covers a 2023 study showing increased U.S. automotive brand loyalty based on sales and ownership data analysis. It highlights how LexisNexis Risk helps OEMs understand repurchase behavior and remove blind spots.
