Captivating potential car-buying customers before they even set foot on your dealership lot is an essential part of the sales process. In this webinar, Dan Watkins, the Communications and Business Development Manager at Principle Automotive Group, will dive into how to win over customers before they even talk to salespeople. Watkins has compiled more than 18 years of industry experience and presided over an extraordinary period of growth at Principle Auto, including a 91-percent increase in overall star ratings on internet-review platforms.

Feedback from automotive consumers is now not only omnichannel, but also mission critical in gaining new customers' trust. In this webinar, the former Global Director of Customer Experience Strategy at General Motors shares straightforward methodologies to help dealers extract actionable insights from feedback data to make informed decisions and win business.