Guest Commentary

Guest commentary: How automakers, dealers can navigate the impact of tariffs

Customers browse new vehicles displayed for sale at a Ford Motor Co. dealership in Miami, Florida, US, on Saturday, April 5, 2025. Car buyers have been rushing to US showrooms to lock in deals before potential price hikes, and automakers are bracing for significant potential cost increases and supply-chain turmoil, with some companies planning to temporarily halt production or reduce overtime.
Dealers will bear the brunt of communicating with customers and absorbing much of the operational burden, regardless of how manufacturers respond to cost pressures. (BLOOMBERG)
April 08, 2025 01:14 PM

Amid the challenges of a rapidly evolving global landscape, U.S. dealers face increasing headwinds. Beyond the implications of tariffs, dealers and automakers, typically long-term planners, must now operate in an environment of profound uncertainty. This unpredictability poses a significant disruption to the industry.

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