Column: Dealers get some movement on affordability

Sticker price at car dealership — The rapid rise of new-vehicle prices during and after the pandemic has sidelined millions of potential buyers, leaving them frustrated and angry as their dream of new-vehicle ownership moved out of reach. (DAVID PHILLIPS/AUTOMOTIVE NEWS)

February 02, 2025 06:00 PM

For all the consternation over a truly disruptive and atypical weather event, dealers had a pretty good week at the 2025 NADA Show — whether they were there or not.

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