Mazda shifts to ‘lean asset’ mode as new secret weapon in EV age

Mazda CEO Masahiro Moro says the automaker's new Lean Asset Strategy will save time on electric vehicle development. (HANS GREIMEL/AUTOMOTIVE NEWS)

By:

Hans Greimel

By:

Naoto Okamura

March 18, 2025 08:04 AM

Mazda CEO Masahiro Moro says the automaker's new Lean Asset Strategy will save time in electric vehicle development. (HANS GREIMEL/AUTOMOTIVE NEWS)

TOKYO — Mazda Motor Corp. helped to pioneer the concept of ultraefficient lean manufacturing. Now, the company is floating something new — the Lean Asset Strategy.

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