Impel, Ford partner to expand AI usage at dealerships

“This partnership is not just about implementing technology — it’s about building more meaningful relationships that inspire lifelong customer loyalty,” Impel co-founder and CEO Devin Daly said about the company's conversational AI software deal with FordDirect. (GETTY)

January 22, 2025 03:00 PM

Retail automotive software company Impel sealed a new partnership with FordDirect to bring its conversational AI to more than 3,000 Ford dealerships and Lincoln retailers across the U.S.

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