Why Hyundai, Nissan love sports advertising

Allyson Witherspoon, vice president of global marketing at Nissan Motor Co., and Angela Zepeda, chief marketing officer of Hyundai Motor America, talk sports marketing at the New York Auto Forum. (JACKSON HALLAUER)

April 04, 2023 10:15 PM

NEW YORK — The Super Bowl is the advertising industry's grandest stage with viewership that surpasses 100 million people each year, but it's not always the best option for marketers.

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