Mobility

How BMW-, Mercedes-owned map specialist Here aims to stay a step ahead of Google

Here CEO Ezard Overbeek.jpg
"Companies are starting to realize that when you use Google Maps, you are basically selling your data to Google for them to build better advertisements," Here Technologies CEO Edzard Overbeek said.
February 21, 2023 12:25 PM

Here Technologies has successfully fended off competition from technology giants looking to move into high-definition mapping, which is one of the key components for autonomous driving. CEO Edzard Overbeek recently told Automotive News Europe Correspondent Nick Gibbs how the location data and technology platform provider will keep a step ahead of Google.

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