Stellantis envisions new ways to generate revenue from vehicle software

From left: Rajani Sinha, Salesforce's senior director, industry solutions and strategy, automotive; Mamatha Chamarthi from Stellantis; Jim Heaton, chief architect for the automotive sector at Deloitte; Subhash Sakorikar, director of strategy, growth and transformation at Tata Consultancy Services; and Achyut Jajoo, senior vice president and general manager of Salesforce.

March 30, 2023 10:53 AM

DETROIT — Stellantis looks to generate more revenue through vehicle software in the years ahead, but consumers don't have to worry about the automaker charging for basic amenities such as heated seats.

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