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Mobility

EV pioneer Nissan seeks to reclaim ground with high-tech Ariya

Unveiling the Nissan Ariya electric crossover a year before U.S. sales begin will give customers time to warm up to the move upmarket, CEO Makoto Uchida says. (AUTOMOTIVE NEWS ILLUSTRATION)
HG
By:
Hans Greimel
September 21, 2020 04:00 AM

YOKOHAMA, Japan — A decade ago, Nissan spent billions to pioneer new auto industry ground by introducing the Leaf electric vehicle as a mass-market family car.

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