Marketing

VW will have a pickup strategy, and it may be to go where others aren't

"The theory is quite straightforward: It's an A-segment sized vehicle. There's no pickup truck in the U.S. market that is quite that size at all."Scott Keogh, CEO, Volkswagen Group of America, describing the VW Tarok concept
April 28, 2019 04:00 AM

NEW YORK — In what is sure to be music to the ears of his U.S. dealers, Volkswagen Group of America CEO Scott Keogh says the brand will have a pickup strategy. He's just not yet sure what it will be.

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