Toyota edits upcoming Super Bowl commercial in wake of Kobe Bryant’s death

By:

E.J. SCHULTZ

By:

Ad Age

January 31, 2020 05:19 PM

Toyota Motor Corp. is making last-minute edits to its Super Bowl ad to remove a scene that could be perceived as insensitive in the wake of Kobe Bryant’s death in a helicopter crash last Sunday.

Featured Stories

What automakers are saying about vehicle prices with tariffs in effect

Young technician grateful for his mentor

Volvo CEO Hakan Samuelsson promises new model, increased autonomy for U.S. business

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Latest News

Jaguar Land Rover is pausing car exports to U.S. on tariffs

Tesla’s software engineering head is said to depart EV maker

Volvo CEO Hakan Samuelsson promises new model, increased autonomy for U.S. business

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Staying current is easy with newsletters delivered straight to your inbox.