Marketing

How Toyota and Chevrolet are advertising their 'Blue Beetle' and 'Barbie' cameos

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Automakers are integrating summer film stars in new commercials. (Toyota, Chevrolet)
MV
By:
MAIA VINES
AA
By:
Ad Age
|
July 26, 2023 04:21 PM

A debate over which is cooler—the DC superhero Blue Beetle or Toyota’s 2024 Tacoma—arises in a new TV spot from the automaker. At the end of the minute-long commercial, Xolo Maridueña, the actor who plays Blue Beetle, suggests that both the hero and the pickup truck team up.

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